°nterval

°nterval began in 2023 as an internal project: a digital magazine dedicated to running culture and the broader world of endurance sports. What started as a simple idea quickly evolved into a complete editorial brand – minimal, rhythmic and shaped by the mindset of long-distance running.

Designed as a passion-driven initiative, °nterval set out to explore running not as performance, but as culture. The project brought together storytelling, photography and community participation, building a platform that celebrated movement in all its forms. The identity, website, photography and social presence were all developed in-house, forming a cohesive visual and editorial ecosystem.

Running and endurance sports often rely on a predictable visual language: high-energy action shots, bold slogans, constant motion °nterval aimed for something quieter – a more reflective perspective that captured the atmosphere around the sport rather than the performance itself.

The challenge was to express movement through minimalism: a reduced palette, precise typography, generous spacing and a visual rhythm that echoed the pacing of the sport.

The identity is built around the degree symbol °, used as the dot of the “i” in interval and transforming the name into °nterval.

This makes the identity reproducible everywhere — as text, navigation element and visual marker – without relying on a traditional logo. Paired with a clean typographic system and a restrained palette, it results in an identity that is simple, flexible and editorial in nature.

The initial platform featured weekly sections such as Photo of the Week, Book of the Week and Video of the Week, each curated to highlight different facets of running culture. A community-oriented marketplace allowed users to exchange unused or lightly used gear, promoting circular usage over waste.

A race calendar covered events in Switzerland and neighboring countries, with the option for readers to submit their own races – strengthening the sense of community participation.

The photographic direction avoided traditional race photography. Instead, it focused on textures, landscapes, training environments and quiet moments that reveal the culture surrounding endurance sports. Many images were produced specifically for the project.

The website functioned as a modular editorial platform, designed for clarity and ease of use: clean layouts, flexible article structures and a reading experience closer to a digital magazine than a blog.

Social channels extended the brand with consistent visuals, curated stories and snippets of running culture, supporting the platform with a steady but minimal presence.

Over its active period, °nterval grew into a complete editorial ecosystem: a coherent identity, a clear visual language, original photography, curated content formats and a small but engaged community. The project demonstrated how minimalism and editorial discipline can shape a rich cultural narrative around sport – even on a modest scale.

The platform is currently paused, but its next chapter is already taking shape and will evolve naturally from the foundations built in its first iteration.

More than a digital magazine, °nterval became a space for exploring storytelling, rhythm and design applied to movement. It highlighted the value of community-driven content and the importance of visual coherence across editorial platforms.

Even in its paused state, the project continues to influence our approach to identity, photography and digital editorial design – and remains one of the clearest examples of how passion projects can shape professional practice.

Logo design, editorial concept, online magazine, photography, social media