JEMO

A restrained identity for an architectural practice.

JEMO is an architecture consortium based in Ticino. The project focused on refining an existing concept into a precise, balanced visual identity and a clear digital presence.

Approach

The studio provided the initial concept and hand-drawn sketches for the logo, derived from the outline of an island. Our role was to refine and formalise this idea — translating the sketch into a precise, balanced mark and pairing it with a carefully selected typeface aligned with the studio’s architectural language.

Beyond the visual identity, we supported the studio in shaping a coherent digital presence – from selecting an appropriate domain to defining small but essential elements such as email setup and signatures — ensuring consistency across everyday touchpoints.

Result

The outcome is a restrained and intentional visual system, paired with a minimal landing page that presents the studio clearly and without excess. Identity and digital presence work together as a quiet framework, allowing the architecture and the ideas behind it to remain at the centre.

Focus

Brand identity refinement, web design, digital setup