{"id":9173,"date":"2025-12-20T20:23:22","date_gmt":"2025-12-20T20:23:22","guid":{"rendered":"https:\/\/mdg.studio\/?post_type=project&p=9173"},"modified":"2026-10-20T21:02:47","modified_gmt":"2026-10-20T20:02:47","slug":"formerly","status":"publish","type":"project","link":"https:\/\/mdg.studio\/fr\/project\/formerly\/","title":{"rendered":"Formerly"},"content":{"rendered":"

Formerly<\/h1><\/div>

Une seconde vie avant la premi\u00e8re.<\/h2><\/div>

Formerly est un projet conceptuel de v\u00eatements d\u00e9velopp\u00e9 comme une recherche en design. Il se situe entre identit\u00e9 de marque, durabilit\u00e9 et exploration des mati\u00e8res \u2013 sous la forme d\u2019un cadre ouvert nourri d\u2019id\u00e9es, d\u2019essais et de possibilit\u00e9s, plut\u00f4t que d\u2019un produit fini.<\/p>\n<\/div><\/div><\/div><\/div><\/div>

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Contexte<\/h2><\/div>

Formerly explore la possibilit\u00e9 de donner une seconde vie \u00e0 des v\u00eatements inutilis\u00e9s \u2013 avant m\u00eame leur premi\u00e8re vie. Le projet s\u2019int\u00e9resse \u00e0 des v\u00eatements neufs mais invendus, initialement destin\u00e9s \u00e0 \u00eatre \u00e9limin\u00e9s, et \u00e0 la mani\u00e8re dont le design peut intervenir avant qu\u2019ils ne deviennent des d\u00e9chets.<\/p>\n

Il ne s\u2019agit pas de seconde main. Ces pi\u00e8ces n\u2019ont jamais \u00e9t\u00e9 port\u00e9es.<\/p>\n<\/div><\/div><\/div>

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L\u2019approche<\/h2><\/div>

Formerly repose sur un changement de marque assum\u00e9 : recouvrir l\u2019identit\u00e9 originale de chaque v\u00eatement sans l\u2019effacer compl\u00e8tement. Les traces du pass\u00e9 restent visibles et participent \u00e0 son histoire.<\/p>\n

Le projet \u00e9vite une production \u00e0 partir de z\u00e9ro et fonctionne en petites s\u00e9ries limit\u00e9es. Qualit\u00e9 des mati\u00e8res, fonctionnalit\u00e9 et m\u00e9moire coexistent, sans ajouter de nouvelles couches de superflu.<\/p>\n<\/div><\/div><\/div>

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\u00c9tat du projet<\/h2><\/div>

Formerly a \u00e9t\u00e9 d\u00e9velopp\u00e9 comme un projet de design et de recherche, soutenu par une exploration visuelle approfondie, des essais d\u2019identit\u00e9 et des maquettes. Faute de temps et de ressources, il n\u2019a jamais \u00e9t\u00e9 mis en production.<\/p>\n

Pour l\u2019instant, le projet reste volontairement en pause \u2013 ouvert \u00e0 un d\u00e9veloppement futur ou \u00e0 la possibilit\u00e9 de demeurer une id\u00e9e.<\/p>\n<\/div><\/div><\/div>

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Domaines<\/h2><\/div>

Concept, r\u00e9flexion sur la marque, exploration visuelle<\/p>\n<\/div>

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