Plume<\/h1><\/div>Une marque fa\u00e7onn\u00e9e par la simplicit\u00e9 et le style.<\/h2><\/div>Plume est n\u00e9 d\u2019une red\u00e9couverte personnelle du skateboard et s\u2019est d\u00e9velopp\u00e9 en une v\u00e9ritable exp\u00e9rimentation de marque : une identit\u00e9 minimaliste, une esth\u00e9tique affirm\u00e9e et une s\u00e9rie de planches pens\u00e9es autour de la simplicit\u00e9 et du mouvement.<\/p>\n<\/div><\/div><\/div><\/div><\/div>
<\/div><\/div>![\"Plume](\"https:\/\/mdg.studio\/wp-content\/uploads\/plume-zz-1.webp\" "\\"Plume")
<\/span><\/div><\/div><\/div><\/div><\/div><\/div><\/div>Vue d\u2019ensemble<\/h2><\/div>Plume Skateboards a vu le jour en 2017 comme un projet cr\u00e9atif interne \u2013 une occasion de repenser l\u2019identit\u00e9 du skateboard sous un angle minimaliste. La marque a \u00e9t\u00e9 cr\u00e9\u00e9e de toutes pi\u00e8ces, du nom et du logo aux graphismes des planches, aux v\u00eatements et aux supports associ\u00e9s, \u00e0 travers des formes simples et un langage visuel \u00e9pur\u00e9.<\/p>\n<\/div><\/div><\/div>
<\/div><\/div><\/div><\/div><\/div><\/div>![](\"https:\/\/mdg.studio\/wp-content\/uploads\/pl-2.webp\" "\\"pl-2\\"")
<\/span><\/div><\/div><\/div><\/div><\/div><\/div><\/div>Le d\u00e9fi<\/h2><\/div>Le langage visuel du skateboard est traditionnellement affirm\u00e9, expressif et souvent chaotique \u2013 une esth\u00e9tique qui ne correspondait pas \u00e0 la direction explor\u00e9e par ce projet. L\u2019objectif \u00e9tait de la red\u00e9finir en proposant une identit\u00e9 minimale, g\u00e9om\u00e9trique et \u00e9pur\u00e9e, ancr\u00e9e dans la culture visuelle suisse et coh\u00e9rente sur tous les supports.<\/p>\n
Le d\u00e9fi consistait \u00e0 introduire le minimalisme dans un univers o\u00f9 il est peu pr\u00e9sent, sans perdre en personnalit\u00e9, en pertinence ou en authenticit\u00e9.<\/p>\n<\/div><\/div><\/div>
<\/div><\/div><\/div><\/div><\/div><\/div>![](\"https:\/\/mdg.studio\/wp-content\/uploads\/pl0.webp\")
<\/span><\/div><\/div><\/div><\/div><\/div><\/div><\/div>L\u2019approche<\/h2><\/div>Identit\u00e9 visuelle<\/h3><\/div>Le point de d\u00e9part \u00e9tait une v\u00e9ritable plume \u2013 un symbole d\u00e9j\u00e0 utilis\u00e9 dans des projets cr\u00e9atifs li\u00e9s \u00e0 la musique. L\u00e9g\u00e8re, simple et r\u00e9duite \u00e0 l\u2019essentiel, elle exprimait la philosophie de la marque et est devenue le fondement de son identit\u00e9 visuelle.<\/p>\n<\/div><\/div><\/div>
<\/div><\/div><\/div><\/div><\/div><\/div>![](\"https:\/\/mdg.studio\/wp-content\/uploads\/plume-feather-line-scaled.webp\" "\\"plume-feather-line\\"")
<\/span><\/div><\/div><\/div><\/div><\/div><\/div><\/div>Elle a \u00e9t\u00e9 retravaill\u00e9e en un signe minimal, associ\u00e9 \u00e0 une typographie de conception suisse choisie au terme d\u2019une recherche attentive. Le r\u00e9sultat : une identit\u00e9 discr\u00e8te et assur\u00e9e, capable de se distinguer sans faire de bruit.<\/p>\n<\/div><\/div><\/div>
<\/div><\/div><\/div><\/div><\/div><\/div>![](\"https:\/\/mdg.studio\/wp-content\/uploads\/pl-logo-b.webp\" "\\"pl-logo-b\\"")
<\/span><\/div><\/div><\/div><\/div><\/div><\/div><\/div>Design des planches<\/h3><\/div>Les planches ont suivi la m\u00eame direction, avec des g\u00e9om\u00e9tries rigoureuses, des proportions ma\u00eetris\u00e9es et une palette volontairement r\u00e9duite \u2013 principalement le noir et le blanc \u2013 sans d\u00e9coration superflue. Chaque planche est devenue un exercice de retenue et d\u2019\u00e9quilibre visuel.<\/p>\n<\/div><\/div><\/div>
<\/div><\/div><\/div><\/div><\/div><\/div>![](\"https:\/\/mdg.studio\/wp-content\/uploads\/pl-decks-1.webp\" "\\"pl-decks-1\\"")
<\/span><\/div><\/div><\/div><\/div><\/div><\/div><\/div>Production<\/h3><\/div>Apr\u00e8s des recherches aupr\u00e8s de diff\u00e9rents fabricants, le projet s\u2019est poursuivi avec des partenaires fiables capables de produire des planches de qualit\u00e9. Une premi\u00e8re s\u00e9rie a ainsi vu le jour, suivie d\u2019une seconde collection proposant de nouvelles variations graphiques, accompagn\u00e9es de t-shirts et d\u2019accessoires assortis qui compl\u00e9taient le syst\u00e8me visuel.<\/p>\n<\/div><\/div><\/div>
<\/div><\/div><\/div><\/div><\/div><\/div>![](\"https:\/\/mdg.studio\/wp-content\/uploads\/pl-d2.webp\" "\\"pl-d2\\"")
<\/span><\/div><\/div><\/div><\/div><\/div><\/div><\/div>Un projet partag\u00e9<\/h3><\/div>Le projet a \u00e9galement b\u00e9n\u00e9fici\u00e9 du regard d\u2019un jeune membre de la famille qui d\u00e9couvrait le skateboard. Sa curiosit\u00e9 et son enthousiasme ont apport\u00e9 une dimension ludique au processus et ont contribu\u00e9 \u00e0 ancrer la direction cr\u00e9ative dans le plaisir m\u00eame de ce sport.<\/p>\n<\/div><\/div><\/div>
<\/div><\/div><\/div><\/div><\/div><\/div>![](\"https:\/\/mdg.studio\/wp-content\/uploads\/plm-5.webp\" "\\"plm-5\\"")
<\/span><\/div><\/div><\/div><\/div><\/div><\/div><\/div>Le r\u00e9sultat<\/h2><\/div>Au fil de son existence, Plume est devenu un syst\u00e8me de marque complet et coh\u00e9rent. Il comprenait deux s\u00e9ries de planches, des t-shirts et v\u00eatements assortis, des autocollants, des emballages et des grips personnalis\u00e9s \u2013 tous con\u00e7us dans le m\u00eame langage visuel minimaliste. L\u2019identit\u00e9 s\u2019est naturellement prolong\u00e9e dans l\u2019espace num\u00e9rique, avec une boutique en ligne et des contenus sociaux refl\u00e9tant l\u2019esth\u00e9tique \u00e9pur\u00e9e de la marque.<\/p>\n
Le projet est rest\u00e9 actif pendant quelques ann\u00e9es \u2013 suffisamment pour devenir un chapitre important de la pratique cr\u00e9ative qui a fa\u00e7onn\u00e9 notre approche du design.<\/p>\n<\/div><\/div><\/div>
<\/div><\/div><\/div><\/div><\/div><\/div>![](\"https:\/\/mdg.studio\/wp-content\/uploads\/plm-6.webp\" "\\"plm-6\\"")
<\/span><\/div><\/div><\/div><\/div><\/div><\/div><\/div>R\u00e9flexions<\/h2><\/div>Plume \u00e9tait bien plus qu\u2019une marque de skateboards.<\/p>\n
Le projet est devenu un laboratoire de design : une mani\u00e8re d\u2019explorer comment le minimalisme peut s\u2019exprimer dans les objets physiques autant que sur les \u00e9crans. Un exercice de coh\u00e9rence et de discipline, qui rappelle que les projets personnels renforcent souvent les comp\u00e9tences professionnelles. Il portait aussi une dimension humaine \u2013 une collaboration nourrie de curiosit\u00e9 et de temps partag\u00e9 en famille.<\/p>\n
Bien que la marque ne soit plus active, Plume reste l\u2019un des exemples les plus significatifs de la cr\u00e9ation d\u2019un syst\u00e8me visuel \u00e0 partir de z\u00e9ro et de son d\u00e9ploiement dans des mat\u00e9riaux, des produits et des exp\u00e9riences concr\u00e8tes.<\/p>\n<\/div><\/div><\/div>
<\/div><\/div><\/div><\/div><\/div><\/div>![](\"https:\/\/mdg.studio\/wp-content\/uploads\/pl-4.webp\" "\\"pl-4\\"")
<\/span><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>Domaines<\/h2><\/div>Identit\u00e9 de marque, design produit, design graphique, photographie, vid\u00e9o, r\u00e9seaux sociaux, boutique en ligne<\/p>\n<\/div>
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Une marque fa\u00e7onn\u00e9e par la simplicit\u00e9 et le style.<\/h2><\/div>Plume est n\u00e9 d\u2019une red\u00e9couverte personnelle du skateboard et s\u2019est d\u00e9velopp\u00e9 en une v\u00e9ritable exp\u00e9rimentation de marque : une identit\u00e9 minimaliste, une esth\u00e9tique affirm\u00e9e et une s\u00e9rie de planches pens\u00e9es autour de la simplicit\u00e9 et du mouvement.<\/p>\n<\/div><\/div><\/div><\/div><\/div>
<\/div><\/div><\/span><\/div><\/div><\/div><\/div><\/div><\/div><\/div>Vue d\u2019ensemble<\/h2><\/div>Plume Skateboards a vu le jour en 2017 comme un projet cr\u00e9atif interne \u2013 une occasion de repenser l\u2019identit\u00e9 du skateboard sous un angle minimaliste. La marque a \u00e9t\u00e9 cr\u00e9\u00e9e de toutes pi\u00e8ces, du nom et du logo aux graphismes des planches, aux v\u00eatements et aux supports associ\u00e9s, \u00e0 travers des formes simples et un langage visuel \u00e9pur\u00e9.<\/p>\n<\/div><\/div><\/div>
<\/div><\/div><\/div><\/div><\/div><\/div><\/span><\/div><\/div><\/div><\/div><\/div><\/div><\/div>Le d\u00e9fi<\/h2><\/div>Le langage visuel du skateboard est traditionnellement affirm\u00e9, expressif et souvent chaotique \u2013 une esth\u00e9tique qui ne correspondait pas \u00e0 la direction explor\u00e9e par ce projet. L\u2019objectif \u00e9tait de la red\u00e9finir en proposant une identit\u00e9 minimale, g\u00e9om\u00e9trique et \u00e9pur\u00e9e, ancr\u00e9e dans la culture visuelle suisse et coh\u00e9rente sur tous les supports.<\/p>\n
Le d\u00e9fi consistait \u00e0 introduire le minimalisme dans un univers o\u00f9 il est peu pr\u00e9sent, sans perdre en personnalit\u00e9, en pertinence ou en authenticit\u00e9.<\/p>\n<\/div><\/div><\/div>
<\/div><\/div><\/div><\/div><\/div><\/div><\/span><\/div><\/div><\/div><\/div><\/div><\/div><\/div>L\u2019approche<\/h2><\/div>Identit\u00e9 visuelle<\/h3><\/div>Le point de d\u00e9part \u00e9tait une v\u00e9ritable plume \u2013 un symbole d\u00e9j\u00e0 utilis\u00e9 dans des projets cr\u00e9atifs li\u00e9s \u00e0 la musique. L\u00e9g\u00e8re, simple et r\u00e9duite \u00e0 l\u2019essentiel, elle exprimait la philosophie de la marque et est devenue le fondement de son identit\u00e9 visuelle.<\/p>\n<\/div><\/div><\/div>
<\/div><\/div><\/div><\/div><\/div><\/div><\/span><\/div><\/div><\/div><\/div><\/div><\/div><\/div>Elle a \u00e9t\u00e9 retravaill\u00e9e en un signe minimal, associ\u00e9 \u00e0 une typographie de conception suisse choisie au terme d\u2019une recherche attentive. Le r\u00e9sultat : une identit\u00e9 discr\u00e8te et assur\u00e9e, capable de se distinguer sans faire de bruit.<\/p>\n<\/div><\/div><\/div>
<\/div><\/div><\/div><\/div><\/div><\/div><\/span><\/div><\/div><\/div><\/div><\/div><\/div><\/div>Design des planches<\/h3><\/div>Les planches ont suivi la m\u00eame direction, avec des g\u00e9om\u00e9tries rigoureuses, des proportions ma\u00eetris\u00e9es et une palette volontairement r\u00e9duite \u2013 principalement le noir et le blanc \u2013 sans d\u00e9coration superflue. Chaque planche est devenue un exercice de retenue et d\u2019\u00e9quilibre visuel.<\/p>\n<\/div><\/div><\/div>
<\/div><\/div><\/div><\/div><\/div><\/div><\/span><\/div><\/div><\/div><\/div><\/div><\/div><\/div>Production<\/h3><\/div>Apr\u00e8s des recherches aupr\u00e8s de diff\u00e9rents fabricants, le projet s\u2019est poursuivi avec des partenaires fiables capables de produire des planches de qualit\u00e9. Une premi\u00e8re s\u00e9rie a ainsi vu le jour, suivie d\u2019une seconde collection proposant de nouvelles variations graphiques, accompagn\u00e9es de t-shirts et d\u2019accessoires assortis qui compl\u00e9taient le syst\u00e8me visuel.<\/p>\n<\/div><\/div><\/div>
<\/div><\/div><\/div><\/div><\/div><\/div><\/span><\/div><\/div><\/div><\/div><\/div><\/div><\/div>Un projet partag\u00e9<\/h3><\/div>Le projet a \u00e9galement b\u00e9n\u00e9fici\u00e9 du regard d\u2019un jeune membre de la famille qui d\u00e9couvrait le skateboard. Sa curiosit\u00e9 et son enthousiasme ont apport\u00e9 une dimension ludique au processus et ont contribu\u00e9 \u00e0 ancrer la direction cr\u00e9ative dans le plaisir m\u00eame de ce sport.<\/p>\n<\/div><\/div><\/div>
<\/div><\/div><\/div><\/div><\/div><\/div><\/span><\/div><\/div><\/div><\/div><\/div><\/div><\/div>Le r\u00e9sultat<\/h2><\/div>Au fil de son existence, Plume est devenu un syst\u00e8me de marque complet et coh\u00e9rent. Il comprenait deux s\u00e9ries de planches, des t-shirts et v\u00eatements assortis, des autocollants, des emballages et des grips personnalis\u00e9s \u2013 tous con\u00e7us dans le m\u00eame langage visuel minimaliste. L\u2019identit\u00e9 s\u2019est naturellement prolong\u00e9e dans l\u2019espace num\u00e9rique, avec une boutique en ligne et des contenus sociaux refl\u00e9tant l\u2019esth\u00e9tique \u00e9pur\u00e9e de la marque.<\/p>\n
Le projet est rest\u00e9 actif pendant quelques ann\u00e9es \u2013 suffisamment pour devenir un chapitre important de la pratique cr\u00e9ative qui a fa\u00e7onn\u00e9 notre approche du design.<\/p>\n<\/div><\/div><\/div>
<\/div><\/div><\/div><\/div><\/div><\/div><\/span><\/div><\/div><\/div><\/div><\/div><\/div><\/div>R\u00e9flexions<\/h2><\/div>Plume \u00e9tait bien plus qu\u2019une marque de skateboards.<\/p>\n
Le projet est devenu un laboratoire de design : une mani\u00e8re d\u2019explorer comment le minimalisme peut s\u2019exprimer dans les objets physiques autant que sur les \u00e9crans. Un exercice de coh\u00e9rence et de discipline, qui rappelle que les projets personnels renforcent souvent les comp\u00e9tences professionnelles. Il portait aussi une dimension humaine \u2013 une collaboration nourrie de curiosit\u00e9 et de temps partag\u00e9 en famille.<\/p>\n
Bien que la marque ne soit plus active, Plume reste l\u2019un des exemples les plus significatifs de la cr\u00e9ation d\u2019un syst\u00e8me visuel \u00e0 partir de z\u00e9ro et de son d\u00e9ploiement dans des mat\u00e9riaux, des produits et des exp\u00e9riences concr\u00e8tes.<\/p>\n<\/div><\/div><\/div>
<\/div><\/div><\/div><\/div><\/div><\/div><\/span><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>Domaines<\/h2><\/div>Identit\u00e9 de marque, design produit, design graphique, photographie, vid\u00e9o, r\u00e9seaux sociaux, boutique en ligne<\/p>\n<\/div>
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Plume est n\u00e9 d\u2019une red\u00e9couverte personnelle du skateboard et s\u2019est d\u00e9velopp\u00e9 en une v\u00e9ritable exp\u00e9rimentation de marque : une identit\u00e9 minimaliste, une esth\u00e9tique affirm\u00e9e et une s\u00e9rie de planches pens\u00e9es autour de la simplicit\u00e9 et du mouvement.<\/p>\n<\/div><\/div><\/div><\/div><\/div>
<\/span><\/div><\/div><\/div>Vue d\u2019ensemble<\/h2><\/div>Plume Skateboards a vu le jour en 2017 comme un projet cr\u00e9atif interne \u2013 une occasion de repenser l\u2019identit\u00e9 du skateboard sous un angle minimaliste. La marque a \u00e9t\u00e9 cr\u00e9\u00e9e de toutes pi\u00e8ces, du nom et du logo aux graphismes des planches, aux v\u00eatements et aux supports associ\u00e9s, \u00e0 travers des formes simples et un langage visuel \u00e9pur\u00e9.<\/p>\n<\/div><\/div><\/div>
<\/div><\/div><\/div><\/div><\/div><\/div><\/span><\/div><\/div><\/div><\/div><\/div><\/div><\/div>Le d\u00e9fi<\/h2><\/div>Le langage visuel du skateboard est traditionnellement affirm\u00e9, expressif et souvent chaotique \u2013 une esth\u00e9tique qui ne correspondait pas \u00e0 la direction explor\u00e9e par ce projet. L\u2019objectif \u00e9tait de la red\u00e9finir en proposant une identit\u00e9 minimale, g\u00e9om\u00e9trique et \u00e9pur\u00e9e, ancr\u00e9e dans la culture visuelle suisse et coh\u00e9rente sur tous les supports.<\/p>\n
Le d\u00e9fi consistait \u00e0 introduire le minimalisme dans un univers o\u00f9 il est peu pr\u00e9sent, sans perdre en personnalit\u00e9, en pertinence ou en authenticit\u00e9.<\/p>\n<\/div><\/div><\/div>
<\/div><\/div><\/div><\/div><\/div><\/div><\/span><\/div><\/div><\/div><\/div><\/div><\/div><\/div>L\u2019approche<\/h2><\/div>Identit\u00e9 visuelle<\/h3><\/div>Le point de d\u00e9part \u00e9tait une v\u00e9ritable plume \u2013 un symbole d\u00e9j\u00e0 utilis\u00e9 dans des projets cr\u00e9atifs li\u00e9s \u00e0 la musique. L\u00e9g\u00e8re, simple et r\u00e9duite \u00e0 l\u2019essentiel, elle exprimait la philosophie de la marque et est devenue le fondement de son identit\u00e9 visuelle.<\/p>\n<\/div><\/div><\/div>
<\/div><\/div><\/div><\/div><\/div><\/div><\/span><\/div><\/div><\/div><\/div><\/div><\/div><\/div>Elle a \u00e9t\u00e9 retravaill\u00e9e en un signe minimal, associ\u00e9 \u00e0 une typographie de conception suisse choisie au terme d\u2019une recherche attentive. Le r\u00e9sultat : une identit\u00e9 discr\u00e8te et assur\u00e9e, capable de se distinguer sans faire de bruit.<\/p>\n<\/div><\/div><\/div>
<\/div><\/div><\/div><\/div><\/div><\/div><\/span><\/div><\/div><\/div><\/div><\/div><\/div><\/div>Design des planches<\/h3><\/div>Les planches ont suivi la m\u00eame direction, avec des g\u00e9om\u00e9tries rigoureuses, des proportions ma\u00eetris\u00e9es et une palette volontairement r\u00e9duite \u2013 principalement le noir et le blanc \u2013 sans d\u00e9coration superflue. Chaque planche est devenue un exercice de retenue et d\u2019\u00e9quilibre visuel.<\/p>\n<\/div><\/div><\/div>
<\/div><\/div><\/div><\/div><\/div><\/div><\/span><\/div><\/div><\/div><\/div><\/div><\/div><\/div>Production<\/h3><\/div>Apr\u00e8s des recherches aupr\u00e8s de diff\u00e9rents fabricants, le projet s\u2019est poursuivi avec des partenaires fiables capables de produire des planches de qualit\u00e9. Une premi\u00e8re s\u00e9rie a ainsi vu le jour, suivie d\u2019une seconde collection proposant de nouvelles variations graphiques, accompagn\u00e9es de t-shirts et d\u2019accessoires assortis qui compl\u00e9taient le syst\u00e8me visuel.<\/p>\n<\/div><\/div><\/div>
<\/div><\/div><\/div><\/div><\/div><\/div><\/span><\/div><\/div><\/div><\/div><\/div><\/div><\/div>Un projet partag\u00e9<\/h3><\/div>Le projet a \u00e9galement b\u00e9n\u00e9fici\u00e9 du regard d\u2019un jeune membre de la famille qui d\u00e9couvrait le skateboard. Sa curiosit\u00e9 et son enthousiasme ont apport\u00e9 une dimension ludique au processus et ont contribu\u00e9 \u00e0 ancrer la direction cr\u00e9ative dans le plaisir m\u00eame de ce sport.<\/p>\n<\/div><\/div><\/div>
<\/div><\/div><\/div><\/div><\/div><\/div><\/span><\/div><\/div><\/div><\/div><\/div><\/div><\/div>Le r\u00e9sultat<\/h2><\/div>Au fil de son existence, Plume est devenu un syst\u00e8me de marque complet et coh\u00e9rent. Il comprenait deux s\u00e9ries de planches, des t-shirts et v\u00eatements assortis, des autocollants, des emballages et des grips personnalis\u00e9s \u2013 tous con\u00e7us dans le m\u00eame langage visuel minimaliste. L\u2019identit\u00e9 s\u2019est naturellement prolong\u00e9e dans l\u2019espace num\u00e9rique, avec une boutique en ligne et des contenus sociaux refl\u00e9tant l\u2019esth\u00e9tique \u00e9pur\u00e9e de la marque.<\/p>\n
Le projet est rest\u00e9 actif pendant quelques ann\u00e9es \u2013 suffisamment pour devenir un chapitre important de la pratique cr\u00e9ative qui a fa\u00e7onn\u00e9 notre approche du design.<\/p>\n<\/div><\/div><\/div>
<\/div><\/div><\/div><\/div><\/div><\/div><\/span><\/div><\/div><\/div><\/div><\/div><\/div><\/div>R\u00e9flexions<\/h2><\/div>Plume \u00e9tait bien plus qu\u2019une marque de skateboards.<\/p>\n
Le projet est devenu un laboratoire de design : une mani\u00e8re d\u2019explorer comment le minimalisme peut s\u2019exprimer dans les objets physiques autant que sur les \u00e9crans. Un exercice de coh\u00e9rence et de discipline, qui rappelle que les projets personnels renforcent souvent les comp\u00e9tences professionnelles. Il portait aussi une dimension humaine \u2013 une collaboration nourrie de curiosit\u00e9 et de temps partag\u00e9 en famille.<\/p>\n
Bien que la marque ne soit plus active, Plume reste l\u2019un des exemples les plus significatifs de la cr\u00e9ation d\u2019un syst\u00e8me visuel \u00e0 partir de z\u00e9ro et de son d\u00e9ploiement dans des mat\u00e9riaux, des produits et des exp\u00e9riences concr\u00e8tes.<\/p>\n<\/div><\/div><\/div>
<\/div><\/div><\/div><\/div><\/div><\/div><\/span><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>Domaines<\/h2><\/div>Identit\u00e9 de marque, design produit, design graphique, photographie, vid\u00e9o, r\u00e9seaux sociaux, boutique en ligne<\/p>\n<\/div>
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Plume Skateboards a vu le jour en 2017 comme un projet cr\u00e9atif interne \u2013 une occasion de repenser l\u2019identit\u00e9 du skateboard sous un angle minimaliste. La marque a \u00e9t\u00e9 cr\u00e9\u00e9e de toutes pi\u00e8ces, du nom et du logo aux graphismes des planches, aux v\u00eatements et aux supports associ\u00e9s, \u00e0 travers des formes simples et un langage visuel \u00e9pur\u00e9.<\/p>\n<\/div><\/div><\/div>
<\/span><\/div><\/div><\/div>Le d\u00e9fi<\/h2><\/div>Le langage visuel du skateboard est traditionnellement affirm\u00e9, expressif et souvent chaotique \u2013 une esth\u00e9tique qui ne correspondait pas \u00e0 la direction explor\u00e9e par ce projet. L\u2019objectif \u00e9tait de la red\u00e9finir en proposant une identit\u00e9 minimale, g\u00e9om\u00e9trique et \u00e9pur\u00e9e, ancr\u00e9e dans la culture visuelle suisse et coh\u00e9rente sur tous les supports.<\/p>\n
Le d\u00e9fi consistait \u00e0 introduire le minimalisme dans un univers o\u00f9 il est peu pr\u00e9sent, sans perdre en personnalit\u00e9, en pertinence ou en authenticit\u00e9.<\/p>\n<\/div><\/div><\/div>
<\/div><\/div><\/div><\/div><\/div><\/div><\/span><\/div><\/div><\/div><\/div><\/div><\/div><\/div>L\u2019approche<\/h2><\/div>Identit\u00e9 visuelle<\/h3><\/div>Le point de d\u00e9part \u00e9tait une v\u00e9ritable plume \u2013 un symbole d\u00e9j\u00e0 utilis\u00e9 dans des projets cr\u00e9atifs li\u00e9s \u00e0 la musique. L\u00e9g\u00e8re, simple et r\u00e9duite \u00e0 l\u2019essentiel, elle exprimait la philosophie de la marque et est devenue le fondement de son identit\u00e9 visuelle.<\/p>\n<\/div><\/div><\/div>
<\/div><\/div><\/div><\/div><\/div><\/div><\/span><\/div><\/div><\/div><\/div><\/div><\/div><\/div>Elle a \u00e9t\u00e9 retravaill\u00e9e en un signe minimal, associ\u00e9 \u00e0 une typographie de conception suisse choisie au terme d\u2019une recherche attentive. Le r\u00e9sultat : une identit\u00e9 discr\u00e8te et assur\u00e9e, capable de se distinguer sans faire de bruit.<\/p>\n<\/div><\/div><\/div>
<\/div><\/div><\/div><\/div><\/div><\/div><\/span><\/div><\/div><\/div><\/div><\/div><\/div><\/div>Design des planches<\/h3><\/div>Les planches ont suivi la m\u00eame direction, avec des g\u00e9om\u00e9tries rigoureuses, des proportions ma\u00eetris\u00e9es et une palette volontairement r\u00e9duite \u2013 principalement le noir et le blanc \u2013 sans d\u00e9coration superflue. Chaque planche est devenue un exercice de retenue et d\u2019\u00e9quilibre visuel.<\/p>\n<\/div><\/div><\/div>
<\/div><\/div><\/div><\/div><\/div><\/div><\/span><\/div><\/div><\/div><\/div><\/div><\/div><\/div>Production<\/h3><\/div>Apr\u00e8s des recherches aupr\u00e8s de diff\u00e9rents fabricants, le projet s\u2019est poursuivi avec des partenaires fiables capables de produire des planches de qualit\u00e9. Une premi\u00e8re s\u00e9rie a ainsi vu le jour, suivie d\u2019une seconde collection proposant de nouvelles variations graphiques, accompagn\u00e9es de t-shirts et d\u2019accessoires assortis qui compl\u00e9taient le syst\u00e8me visuel.<\/p>\n<\/div><\/div><\/div>
<\/div><\/div><\/div><\/div><\/div><\/div><\/span><\/div><\/div><\/div><\/div><\/div><\/div><\/div>Un projet partag\u00e9<\/h3><\/div>Le projet a \u00e9galement b\u00e9n\u00e9fici\u00e9 du regard d\u2019un jeune membre de la famille qui d\u00e9couvrait le skateboard. Sa curiosit\u00e9 et son enthousiasme ont apport\u00e9 une dimension ludique au processus et ont contribu\u00e9 \u00e0 ancrer la direction cr\u00e9ative dans le plaisir m\u00eame de ce sport.<\/p>\n<\/div><\/div><\/div>
<\/div><\/div><\/div><\/div><\/div><\/div><\/span><\/div><\/div><\/div><\/div><\/div><\/div><\/div>Le r\u00e9sultat<\/h2><\/div>Au fil de son existence, Plume est devenu un syst\u00e8me de marque complet et coh\u00e9rent. Il comprenait deux s\u00e9ries de planches, des t-shirts et v\u00eatements assortis, des autocollants, des emballages et des grips personnalis\u00e9s \u2013 tous con\u00e7us dans le m\u00eame langage visuel minimaliste. L\u2019identit\u00e9 s\u2019est naturellement prolong\u00e9e dans l\u2019espace num\u00e9rique, avec une boutique en ligne et des contenus sociaux refl\u00e9tant l\u2019esth\u00e9tique \u00e9pur\u00e9e de la marque.<\/p>\n
Le projet est rest\u00e9 actif pendant quelques ann\u00e9es \u2013 suffisamment pour devenir un chapitre important de la pratique cr\u00e9ative qui a fa\u00e7onn\u00e9 notre approche du design.<\/p>\n<\/div><\/div><\/div>
<\/div><\/div><\/div><\/div><\/div><\/div><\/span><\/div><\/div><\/div><\/div><\/div><\/div><\/div>R\u00e9flexions<\/h2><\/div>Plume \u00e9tait bien plus qu\u2019une marque de skateboards.<\/p>\n
Le projet est devenu un laboratoire de design : une mani\u00e8re d\u2019explorer comment le minimalisme peut s\u2019exprimer dans les objets physiques autant que sur les \u00e9crans. Un exercice de coh\u00e9rence et de discipline, qui rappelle que les projets personnels renforcent souvent les comp\u00e9tences professionnelles. Il portait aussi une dimension humaine \u2013 une collaboration nourrie de curiosit\u00e9 et de temps partag\u00e9 en famille.<\/p>\n
Bien que la marque ne soit plus active, Plume reste l\u2019un des exemples les plus significatifs de la cr\u00e9ation d\u2019un syst\u00e8me visuel \u00e0 partir de z\u00e9ro et de son d\u00e9ploiement dans des mat\u00e9riaux, des produits et des exp\u00e9riences concr\u00e8tes.<\/p>\n<\/div><\/div><\/div>
<\/div><\/div><\/div><\/div><\/div><\/div><\/span><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>Domaines<\/h2><\/div>Identit\u00e9 de marque, design produit, design graphique, photographie, vid\u00e9o, r\u00e9seaux sociaux, boutique en ligne<\/p>\n<\/div>
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Le langage visuel du skateboard est traditionnellement affirm\u00e9, expressif et souvent chaotique \u2013 une esth\u00e9tique qui ne correspondait pas \u00e0 la direction explor\u00e9e par ce projet. L\u2019objectif \u00e9tait de la red\u00e9finir en proposant une identit\u00e9 minimale, g\u00e9om\u00e9trique et \u00e9pur\u00e9e, ancr\u00e9e dans la culture visuelle suisse et coh\u00e9rente sur tous les supports.<\/p>\n
Le d\u00e9fi consistait \u00e0 introduire le minimalisme dans un univers o\u00f9 il est peu pr\u00e9sent, sans perdre en personnalit\u00e9, en pertinence ou en authenticit\u00e9.<\/p>\n<\/div><\/div><\/div>
<\/span><\/div><\/div><\/div>L\u2019approche<\/h2><\/div>Identit\u00e9 visuelle<\/h3><\/div>Le point de d\u00e9part \u00e9tait une v\u00e9ritable plume \u2013 un symbole d\u00e9j\u00e0 utilis\u00e9 dans des projets cr\u00e9atifs li\u00e9s \u00e0 la musique. L\u00e9g\u00e8re, simple et r\u00e9duite \u00e0 l\u2019essentiel, elle exprimait la philosophie de la marque et est devenue le fondement de son identit\u00e9 visuelle.<\/p>\n<\/div><\/div><\/div>
<\/div><\/div><\/div><\/div><\/div><\/div><\/span><\/div><\/div><\/div><\/div><\/div><\/div><\/div>Elle a \u00e9t\u00e9 retravaill\u00e9e en un signe minimal, associ\u00e9 \u00e0 une typographie de conception suisse choisie au terme d\u2019une recherche attentive. Le r\u00e9sultat : une identit\u00e9 discr\u00e8te et assur\u00e9e, capable de se distinguer sans faire de bruit.<\/p>\n<\/div><\/div><\/div>
<\/div><\/div><\/div><\/div><\/div><\/div><\/span><\/div><\/div><\/div><\/div><\/div><\/div><\/div>Design des planches<\/h3><\/div>Les planches ont suivi la m\u00eame direction, avec des g\u00e9om\u00e9tries rigoureuses, des proportions ma\u00eetris\u00e9es et une palette volontairement r\u00e9duite \u2013 principalement le noir et le blanc \u2013 sans d\u00e9coration superflue. Chaque planche est devenue un exercice de retenue et d\u2019\u00e9quilibre visuel.<\/p>\n<\/div><\/div><\/div>
<\/div><\/div><\/div><\/div><\/div><\/div><\/span><\/div><\/div><\/div><\/div><\/div><\/div><\/div>Production<\/h3><\/div>Apr\u00e8s des recherches aupr\u00e8s de diff\u00e9rents fabricants, le projet s\u2019est poursuivi avec des partenaires fiables capables de produire des planches de qualit\u00e9. Une premi\u00e8re s\u00e9rie a ainsi vu le jour, suivie d\u2019une seconde collection proposant de nouvelles variations graphiques, accompagn\u00e9es de t-shirts et d\u2019accessoires assortis qui compl\u00e9taient le syst\u00e8me visuel.<\/p>\n<\/div><\/div><\/div>
<\/div><\/div><\/div><\/div><\/div><\/div><\/span><\/div><\/div><\/div><\/div><\/div><\/div><\/div>Un projet partag\u00e9<\/h3><\/div>Le projet a \u00e9galement b\u00e9n\u00e9fici\u00e9 du regard d\u2019un jeune membre de la famille qui d\u00e9couvrait le skateboard. Sa curiosit\u00e9 et son enthousiasme ont apport\u00e9 une dimension ludique au processus et ont contribu\u00e9 \u00e0 ancrer la direction cr\u00e9ative dans le plaisir m\u00eame de ce sport.<\/p>\n<\/div><\/div><\/div>
<\/div><\/div><\/div><\/div><\/div><\/div><\/span><\/div><\/div><\/div><\/div><\/div><\/div><\/div>Le r\u00e9sultat<\/h2><\/div>Au fil de son existence, Plume est devenu un syst\u00e8me de marque complet et coh\u00e9rent. Il comprenait deux s\u00e9ries de planches, des t-shirts et v\u00eatements assortis, des autocollants, des emballages et des grips personnalis\u00e9s \u2013 tous con\u00e7us dans le m\u00eame langage visuel minimaliste. L\u2019identit\u00e9 s\u2019est naturellement prolong\u00e9e dans l\u2019espace num\u00e9rique, avec une boutique en ligne et des contenus sociaux refl\u00e9tant l\u2019esth\u00e9tique \u00e9pur\u00e9e de la marque.<\/p>\n
Le projet est rest\u00e9 actif pendant quelques ann\u00e9es \u2013 suffisamment pour devenir un chapitre important de la pratique cr\u00e9ative qui a fa\u00e7onn\u00e9 notre approche du design.<\/p>\n<\/div><\/div><\/div>
<\/div><\/div><\/div><\/div><\/div><\/div><\/span><\/div><\/div><\/div><\/div><\/div><\/div><\/div>R\u00e9flexions<\/h2><\/div>Plume \u00e9tait bien plus qu\u2019une marque de skateboards.<\/p>\n
Le projet est devenu un laboratoire de design : une mani\u00e8re d\u2019explorer comment le minimalisme peut s\u2019exprimer dans les objets physiques autant que sur les \u00e9crans. Un exercice de coh\u00e9rence et de discipline, qui rappelle que les projets personnels renforcent souvent les comp\u00e9tences professionnelles. Il portait aussi une dimension humaine \u2013 une collaboration nourrie de curiosit\u00e9 et de temps partag\u00e9 en famille.<\/p>\n
Bien que la marque ne soit plus active, Plume reste l\u2019un des exemples les plus significatifs de la cr\u00e9ation d\u2019un syst\u00e8me visuel \u00e0 partir de z\u00e9ro et de son d\u00e9ploiement dans des mat\u00e9riaux, des produits et des exp\u00e9riences concr\u00e8tes.<\/p>\n<\/div><\/div><\/div>
<\/div><\/div><\/div><\/div><\/div><\/div><\/span><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>Domaines<\/h2><\/div>Identit\u00e9 de marque, design produit, design graphique, photographie, vid\u00e9o, r\u00e9seaux sociaux, boutique en ligne<\/p>\n<\/div>
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Identit\u00e9 visuelle<\/h3><\/div>Le point de d\u00e9part \u00e9tait une v\u00e9ritable plume \u2013 un symbole d\u00e9j\u00e0 utilis\u00e9 dans des projets cr\u00e9atifs li\u00e9s \u00e0 la musique. L\u00e9g\u00e8re, simple et r\u00e9duite \u00e0 l\u2019essentiel, elle exprimait la philosophie de la marque et est devenue le fondement de son identit\u00e9 visuelle.<\/p>\n<\/div><\/div><\/div>
<\/div><\/div><\/div><\/div><\/div><\/div><\/span><\/div><\/div><\/div><\/div><\/div><\/div><\/div>Elle a \u00e9t\u00e9 retravaill\u00e9e en un signe minimal, associ\u00e9 \u00e0 une typographie de conception suisse choisie au terme d\u2019une recherche attentive. Le r\u00e9sultat : une identit\u00e9 discr\u00e8te et assur\u00e9e, capable de se distinguer sans faire de bruit.<\/p>\n<\/div><\/div><\/div>
<\/div><\/div><\/div><\/div><\/div><\/div><\/span><\/div><\/div><\/div><\/div><\/div><\/div><\/div>Design des planches<\/h3><\/div>Les planches ont suivi la m\u00eame direction, avec des g\u00e9om\u00e9tries rigoureuses, des proportions ma\u00eetris\u00e9es et une palette volontairement r\u00e9duite \u2013 principalement le noir et le blanc \u2013 sans d\u00e9coration superflue. Chaque planche est devenue un exercice de retenue et d\u2019\u00e9quilibre visuel.<\/p>\n<\/div><\/div><\/div>
<\/div><\/div><\/div><\/div><\/div><\/div><\/span><\/div><\/div><\/div><\/div><\/div><\/div><\/div>Production<\/h3><\/div>Apr\u00e8s des recherches aupr\u00e8s de diff\u00e9rents fabricants, le projet s\u2019est poursuivi avec des partenaires fiables capables de produire des planches de qualit\u00e9. Une premi\u00e8re s\u00e9rie a ainsi vu le jour, suivie d\u2019une seconde collection proposant de nouvelles variations graphiques, accompagn\u00e9es de t-shirts et d\u2019accessoires assortis qui compl\u00e9taient le syst\u00e8me visuel.<\/p>\n<\/div><\/div><\/div>
<\/div><\/div><\/div><\/div><\/div><\/div><\/span><\/div><\/div><\/div><\/div><\/div><\/div><\/div>Un projet partag\u00e9<\/h3><\/div>Le projet a \u00e9galement b\u00e9n\u00e9fici\u00e9 du regard d\u2019un jeune membre de la famille qui d\u00e9couvrait le skateboard. Sa curiosit\u00e9 et son enthousiasme ont apport\u00e9 une dimension ludique au processus et ont contribu\u00e9 \u00e0 ancrer la direction cr\u00e9ative dans le plaisir m\u00eame de ce sport.<\/p>\n<\/div><\/div><\/div>
<\/div><\/div><\/div><\/div><\/div><\/div><\/span><\/div><\/div><\/div><\/div><\/div><\/div><\/div>Le r\u00e9sultat<\/h2><\/div>Au fil de son existence, Plume est devenu un syst\u00e8me de marque complet et coh\u00e9rent. Il comprenait deux s\u00e9ries de planches, des t-shirts et v\u00eatements assortis, des autocollants, des emballages et des grips personnalis\u00e9s \u2013 tous con\u00e7us dans le m\u00eame langage visuel minimaliste. L\u2019identit\u00e9 s\u2019est naturellement prolong\u00e9e dans l\u2019espace num\u00e9rique, avec une boutique en ligne et des contenus sociaux refl\u00e9tant l\u2019esth\u00e9tique \u00e9pur\u00e9e de la marque.<\/p>\n
Le projet est rest\u00e9 actif pendant quelques ann\u00e9es \u2013 suffisamment pour devenir un chapitre important de la pratique cr\u00e9ative qui a fa\u00e7onn\u00e9 notre approche du design.<\/p>\n<\/div><\/div><\/div>
<\/div><\/div><\/div><\/div><\/div><\/div><\/span><\/div><\/div><\/div><\/div><\/div><\/div><\/div>R\u00e9flexions<\/h2><\/div>Plume \u00e9tait bien plus qu\u2019une marque de skateboards.<\/p>\n
Le projet est devenu un laboratoire de design : une mani\u00e8re d\u2019explorer comment le minimalisme peut s\u2019exprimer dans les objets physiques autant que sur les \u00e9crans. Un exercice de coh\u00e9rence et de discipline, qui rappelle que les projets personnels renforcent souvent les comp\u00e9tences professionnelles. Il portait aussi une dimension humaine \u2013 une collaboration nourrie de curiosit\u00e9 et de temps partag\u00e9 en famille.<\/p>\n
Bien que la marque ne soit plus active, Plume reste l\u2019un des exemples les plus significatifs de la cr\u00e9ation d\u2019un syst\u00e8me visuel \u00e0 partir de z\u00e9ro et de son d\u00e9ploiement dans des mat\u00e9riaux, des produits et des exp\u00e9riences concr\u00e8tes.<\/p>\n<\/div><\/div><\/div>
<\/div><\/div><\/div><\/div><\/div><\/div><\/span><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>Domaines<\/h2><\/div>Identit\u00e9 de marque, design produit, design graphique, photographie, vid\u00e9o, r\u00e9seaux sociaux, boutique en ligne<\/p>\n<\/div>
<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/p>\n","protected":false},"featured_media":9157,"menu_order":1,"template":"","meta":{"_acf_changed":false},"class_list":["post-9158","project","type-project","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"\nPlume - mdg.studio<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mdg.studio\/fr\/project\/plume\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Plume - mdg.studio\" \/>\n<meta property=\"og:url\" content=\"https:\/\/mdg.studio\/fr\/project\/plume\/\" \/>\n<meta property=\"og:site_name\" content=\"mdg.studio\" \/>\n<meta property=\"article:modified_time\" content=\"2026-10-20T20:02:46+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/mdg.studio\/wp-content\/uploads\/plume-c.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"2000\" \/>\n\t<meta property=\"og:image:height\" content=\"2250\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/mdg.studio\\\/fr\\\/project\\\/plume\\\/\",\"url\":\"https:\\\/\\\/mdg.studio\\\/fr\\\/project\\\/plume\\\/\",\"name\":\"Plume - 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Le point de d\u00e9part \u00e9tait une v\u00e9ritable plume \u2013 un symbole d\u00e9j\u00e0 utilis\u00e9 dans des projets cr\u00e9atifs li\u00e9s \u00e0 la musique. L\u00e9g\u00e8re, simple et r\u00e9duite \u00e0 l\u2019essentiel, elle exprimait la philosophie de la marque et est devenue le fondement de son identit\u00e9 visuelle.<\/p>\n<\/div><\/div><\/div>
<\/span><\/div><\/div><\/div>Elle a \u00e9t\u00e9 retravaill\u00e9e en un signe minimal, associ\u00e9 \u00e0 une typographie de conception suisse choisie au terme d\u2019une recherche attentive. Le r\u00e9sultat : une identit\u00e9 discr\u00e8te et assur\u00e9e, capable de se distinguer sans faire de bruit.<\/p>\n<\/div><\/div><\/div>
<\/span><\/div><\/div><\/div>Design des planches<\/h3><\/div>Les planches ont suivi la m\u00eame direction, avec des g\u00e9om\u00e9tries rigoureuses, des proportions ma\u00eetris\u00e9es et une palette volontairement r\u00e9duite \u2013 principalement le noir et le blanc \u2013 sans d\u00e9coration superflue. Chaque planche est devenue un exercice de retenue et d\u2019\u00e9quilibre visuel.<\/p>\n<\/div><\/div><\/div>
<\/div><\/div><\/div><\/div><\/div><\/div><\/span><\/div><\/div><\/div><\/div><\/div><\/div><\/div>Production<\/h3><\/div>Apr\u00e8s des recherches aupr\u00e8s de diff\u00e9rents fabricants, le projet s\u2019est poursuivi avec des partenaires fiables capables de produire des planches de qualit\u00e9. Une premi\u00e8re s\u00e9rie a ainsi vu le jour, suivie d\u2019une seconde collection proposant de nouvelles variations graphiques, accompagn\u00e9es de t-shirts et d\u2019accessoires assortis qui compl\u00e9taient le syst\u00e8me visuel.<\/p>\n<\/div><\/div><\/div>
<\/div><\/div><\/div><\/div><\/div><\/div><\/span><\/div><\/div><\/div><\/div><\/div><\/div><\/div>Un projet partag\u00e9<\/h3><\/div>Le projet a \u00e9galement b\u00e9n\u00e9fici\u00e9 du regard d\u2019un jeune membre de la famille qui d\u00e9couvrait le skateboard. Sa curiosit\u00e9 et son enthousiasme ont apport\u00e9 une dimension ludique au processus et ont contribu\u00e9 \u00e0 ancrer la direction cr\u00e9ative dans le plaisir m\u00eame de ce sport.<\/p>\n<\/div><\/div><\/div>
<\/div><\/div><\/div><\/div><\/div><\/div><\/span><\/div><\/div><\/div><\/div><\/div><\/div><\/div>Le r\u00e9sultat<\/h2><\/div>Au fil de son existence, Plume est devenu un syst\u00e8me de marque complet et coh\u00e9rent. Il comprenait deux s\u00e9ries de planches, des t-shirts et v\u00eatements assortis, des autocollants, des emballages et des grips personnalis\u00e9s \u2013 tous con\u00e7us dans le m\u00eame langage visuel minimaliste. L\u2019identit\u00e9 s\u2019est naturellement prolong\u00e9e dans l\u2019espace num\u00e9rique, avec une boutique en ligne et des contenus sociaux refl\u00e9tant l\u2019esth\u00e9tique \u00e9pur\u00e9e de la marque.<\/p>\n
Le projet est rest\u00e9 actif pendant quelques ann\u00e9es \u2013 suffisamment pour devenir un chapitre important de la pratique cr\u00e9ative qui a fa\u00e7onn\u00e9 notre approche du design.<\/p>\n<\/div><\/div><\/div>
<\/div><\/div><\/div><\/div><\/div><\/div><\/span><\/div><\/div><\/div><\/div><\/div><\/div><\/div>R\u00e9flexions<\/h2><\/div>Plume \u00e9tait bien plus qu\u2019une marque de skateboards.<\/p>\n
Le projet est devenu un laboratoire de design : une mani\u00e8re d\u2019explorer comment le minimalisme peut s\u2019exprimer dans les objets physiques autant que sur les \u00e9crans. Un exercice de coh\u00e9rence et de discipline, qui rappelle que les projets personnels renforcent souvent les comp\u00e9tences professionnelles. Il portait aussi une dimension humaine \u2013 une collaboration nourrie de curiosit\u00e9 et de temps partag\u00e9 en famille.<\/p>\n
Bien que la marque ne soit plus active, Plume reste l\u2019un des exemples les plus significatifs de la cr\u00e9ation d\u2019un syst\u00e8me visuel \u00e0 partir de z\u00e9ro et de son d\u00e9ploiement dans des mat\u00e9riaux, des produits et des exp\u00e9riences concr\u00e8tes.<\/p>\n<\/div><\/div><\/div>
<\/div><\/div><\/div><\/div><\/div><\/div><\/span><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>Domaines<\/h2><\/div>Identit\u00e9 de marque, design produit, design graphique, photographie, vid\u00e9o, r\u00e9seaux sociaux, boutique en ligne<\/p>\n<\/div>
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Les planches ont suivi la m\u00eame direction, avec des g\u00e9om\u00e9tries rigoureuses, des proportions ma\u00eetris\u00e9es et une palette volontairement r\u00e9duite \u2013 principalement le noir et le blanc \u2013 sans d\u00e9coration superflue. Chaque planche est devenue un exercice de retenue et d\u2019\u00e9quilibre visuel.<\/p>\n<\/div><\/div><\/div>
<\/span><\/div><\/div><\/div>Production<\/h3><\/div>Apr\u00e8s des recherches aupr\u00e8s de diff\u00e9rents fabricants, le projet s\u2019est poursuivi avec des partenaires fiables capables de produire des planches de qualit\u00e9. Une premi\u00e8re s\u00e9rie a ainsi vu le jour, suivie d\u2019une seconde collection proposant de nouvelles variations graphiques, accompagn\u00e9es de t-shirts et d\u2019accessoires assortis qui compl\u00e9taient le syst\u00e8me visuel.<\/p>\n<\/div><\/div><\/div>
<\/div><\/div><\/div><\/div><\/div><\/div><\/span><\/div><\/div><\/div><\/div><\/div><\/div><\/div>Un projet partag\u00e9<\/h3><\/div>Le projet a \u00e9galement b\u00e9n\u00e9fici\u00e9 du regard d\u2019un jeune membre de la famille qui d\u00e9couvrait le skateboard. Sa curiosit\u00e9 et son enthousiasme ont apport\u00e9 une dimension ludique au processus et ont contribu\u00e9 \u00e0 ancrer la direction cr\u00e9ative dans le plaisir m\u00eame de ce sport.<\/p>\n<\/div><\/div><\/div>
<\/div><\/div><\/div><\/div><\/div><\/div><\/span><\/div><\/div><\/div><\/div><\/div><\/div><\/div>Le r\u00e9sultat<\/h2><\/div>Au fil de son existence, Plume est devenu un syst\u00e8me de marque complet et coh\u00e9rent. Il comprenait deux s\u00e9ries de planches, des t-shirts et v\u00eatements assortis, des autocollants, des emballages et des grips personnalis\u00e9s \u2013 tous con\u00e7us dans le m\u00eame langage visuel minimaliste. L\u2019identit\u00e9 s\u2019est naturellement prolong\u00e9e dans l\u2019espace num\u00e9rique, avec une boutique en ligne et des contenus sociaux refl\u00e9tant l\u2019esth\u00e9tique \u00e9pur\u00e9e de la marque.<\/p>\n
Le projet est rest\u00e9 actif pendant quelques ann\u00e9es \u2013 suffisamment pour devenir un chapitre important de la pratique cr\u00e9ative qui a fa\u00e7onn\u00e9 notre approche du design.<\/p>\n<\/div><\/div><\/div>
<\/div><\/div><\/div><\/div><\/div><\/div><\/span><\/div><\/div><\/div><\/div><\/div><\/div><\/div>R\u00e9flexions<\/h2><\/div>Plume \u00e9tait bien plus qu\u2019une marque de skateboards.<\/p>\n
Le projet est devenu un laboratoire de design : une mani\u00e8re d\u2019explorer comment le minimalisme peut s\u2019exprimer dans les objets physiques autant que sur les \u00e9crans. Un exercice de coh\u00e9rence et de discipline, qui rappelle que les projets personnels renforcent souvent les comp\u00e9tences professionnelles. Il portait aussi une dimension humaine \u2013 une collaboration nourrie de curiosit\u00e9 et de temps partag\u00e9 en famille.<\/p>\n
Bien que la marque ne soit plus active, Plume reste l\u2019un des exemples les plus significatifs de la cr\u00e9ation d\u2019un syst\u00e8me visuel \u00e0 partir de z\u00e9ro et de son d\u00e9ploiement dans des mat\u00e9riaux, des produits et des exp\u00e9riences concr\u00e8tes.<\/p>\n<\/div><\/div><\/div>
<\/div><\/div><\/div><\/div><\/div><\/div><\/span><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>Domaines<\/h2><\/div>Identit\u00e9 de marque, design produit, design graphique, photographie, vid\u00e9o, r\u00e9seaux sociaux, boutique en ligne<\/p>\n<\/div>
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mdg.studio\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/mdg.studio\\\/fr\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/mdg.studio\\\/fr\\\/project\\\/plume\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/mdg.studio\\\/fr\\\/project\\\/plume\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/mdg.studio\\\/wp-content\\\/uploads\\\/plume-c.webp\",\"datePublished\":\"2025-12-20T20:20:03+00:00\",\"dateModified\":\"2026-10-20T20:02:46+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/mdg.studio\\\/fr\\\/project\\\/plume\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/mdg.studio\\\/fr\\\/project\\\/plume\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/mdg.studio\\\/fr\\\/project\\\/plume\\\/#primaryimage\",\"url\":\"https:\\\/\\\/mdg.studio\\\/wp-content\\\/uploads\\\/plume-c.webp\",\"contentUrl\":\"https:\\\/\\\/mdg.studio\\\/wp-content\\\/uploads\\\/plume-c.webp\",\"width\":2000,\"height\":2250},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/mdg.studio\\\/fr\\\/project\\\/plume\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/mdg.studio\\\/fr\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Plume\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/mdg.studio\\\/fr\\\/#website\",\"url\":\"https:\\\/\\\/mdg.studio\\\/fr\\\/\",\"name\":\"mdg.studio\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/mdg.studio\\\/fr\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/mdg.studio\\\/fr\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/mdg.studio\\\/fr\\\/#organization\",\"name\":\"Multimedia Dynamic Group\",\"url\":\"https:\\\/\\\/mdg.studio\\\/fr\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/mdg.studio\\\/fr\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/mdg.studio\\\/wp-content\\\/uploads\\\/m2.svg\",\"contentUrl\":\"https:\\\/\\\/mdg.studio\\\/wp-content\\\/uploads\\\/m2.svg\",\"width\":465,\"height\":290,\"caption\":\"Multimedia Dynamic Group\"},\"image\":{\"@id\":\"https:\\\/\\\/mdg.studio\\\/fr\\\/#\\\/schema\\\/logo\\\/image\\\/\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Plume - 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Apr\u00e8s des recherches aupr\u00e8s de diff\u00e9rents fabricants, le projet s\u2019est poursuivi avec des partenaires fiables capables de produire des planches de qualit\u00e9. Une premi\u00e8re s\u00e9rie a ainsi vu le jour, suivie d\u2019une seconde collection proposant de nouvelles variations graphiques, accompagn\u00e9es de t-shirts et d\u2019accessoires assortis qui compl\u00e9taient le syst\u00e8me visuel.<\/p>\n<\/div><\/div><\/div>
<\/span><\/div><\/div><\/div>Un projet partag\u00e9<\/h3><\/div>Le projet a \u00e9galement b\u00e9n\u00e9fici\u00e9 du regard d\u2019un jeune membre de la famille qui d\u00e9couvrait le skateboard. Sa curiosit\u00e9 et son enthousiasme ont apport\u00e9 une dimension ludique au processus et ont contribu\u00e9 \u00e0 ancrer la direction cr\u00e9ative dans le plaisir m\u00eame de ce sport.<\/p>\n<\/div><\/div><\/div>
<\/div><\/div><\/div><\/div><\/div><\/div><\/span><\/div><\/div><\/div><\/div><\/div><\/div><\/div>Le r\u00e9sultat<\/h2><\/div>Au fil de son existence, Plume est devenu un syst\u00e8me de marque complet et coh\u00e9rent. Il comprenait deux s\u00e9ries de planches, des t-shirts et v\u00eatements assortis, des autocollants, des emballages et des grips personnalis\u00e9s \u2013 tous con\u00e7us dans le m\u00eame langage visuel minimaliste. L\u2019identit\u00e9 s\u2019est naturellement prolong\u00e9e dans l\u2019espace num\u00e9rique, avec une boutique en ligne et des contenus sociaux refl\u00e9tant l\u2019esth\u00e9tique \u00e9pur\u00e9e de la marque.<\/p>\n
Le projet est rest\u00e9 actif pendant quelques ann\u00e9es \u2013 suffisamment pour devenir un chapitre important de la pratique cr\u00e9ative qui a fa\u00e7onn\u00e9 notre approche du design.<\/p>\n<\/div><\/div><\/div>
<\/div><\/div><\/div><\/div><\/div><\/div><\/span><\/div><\/div><\/div><\/div><\/div><\/div><\/div>R\u00e9flexions<\/h2><\/div>Plume \u00e9tait bien plus qu\u2019une marque de skateboards.<\/p>\n
Le projet est devenu un laboratoire de design : une mani\u00e8re d\u2019explorer comment le minimalisme peut s\u2019exprimer dans les objets physiques autant que sur les \u00e9crans. Un exercice de coh\u00e9rence et de discipline, qui rappelle que les projets personnels renforcent souvent les comp\u00e9tences professionnelles. Il portait aussi une dimension humaine \u2013 une collaboration nourrie de curiosit\u00e9 et de temps partag\u00e9 en famille.<\/p>\n
Bien que la marque ne soit plus active, Plume reste l\u2019un des exemples les plus significatifs de la cr\u00e9ation d\u2019un syst\u00e8me visuel \u00e0 partir de z\u00e9ro et de son d\u00e9ploiement dans des mat\u00e9riaux, des produits et des exp\u00e9riences concr\u00e8tes.<\/p>\n<\/div><\/div><\/div>
<\/div><\/div><\/div><\/div><\/div><\/div><\/span><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>Domaines<\/h2><\/div>Identit\u00e9 de marque, design produit, design graphique, photographie, vid\u00e9o, r\u00e9seaux sociaux, boutique en ligne<\/p>\n<\/div>
<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/p>\n","protected":false},"featured_media":9157,"menu_order":1,"template":"","meta":{"_acf_changed":false},"class_list":["post-9158","project","type-project","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"\nPlume - mdg.studio<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mdg.studio\/fr\/project\/plume\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Plume - mdg.studio\" \/>\n<meta property=\"og:url\" content=\"https:\/\/mdg.studio\/fr\/project\/plume\/\" \/>\n<meta property=\"og:site_name\" content=\"mdg.studio\" \/>\n<meta property=\"article:modified_time\" content=\"2026-10-20T20:02:46+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/mdg.studio\/wp-content\/uploads\/plume-c.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"2000\" \/>\n\t<meta property=\"og:image:height\" content=\"2250\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/mdg.studio\\\/fr\\\/project\\\/plume\\\/\",\"url\":\"https:\\\/\\\/mdg.studio\\\/fr\\\/project\\\/plume\\\/\",\"name\":\"Plume - 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Le projet a \u00e9galement b\u00e9n\u00e9fici\u00e9 du regard d\u2019un jeune membre de la famille qui d\u00e9couvrait le skateboard. Sa curiosit\u00e9 et son enthousiasme ont apport\u00e9 une dimension ludique au processus et ont contribu\u00e9 \u00e0 ancrer la direction cr\u00e9ative dans le plaisir m\u00eame de ce sport.<\/p>\n<\/div><\/div><\/div>
<\/span><\/div><\/div><\/div>Le r\u00e9sultat<\/h2><\/div>Au fil de son existence, Plume est devenu un syst\u00e8me de marque complet et coh\u00e9rent. Il comprenait deux s\u00e9ries de planches, des t-shirts et v\u00eatements assortis, des autocollants, des emballages et des grips personnalis\u00e9s \u2013 tous con\u00e7us dans le m\u00eame langage visuel minimaliste. L\u2019identit\u00e9 s\u2019est naturellement prolong\u00e9e dans l\u2019espace num\u00e9rique, avec une boutique en ligne et des contenus sociaux refl\u00e9tant l\u2019esth\u00e9tique \u00e9pur\u00e9e de la marque.<\/p>\n
Le projet est rest\u00e9 actif pendant quelques ann\u00e9es \u2013 suffisamment pour devenir un chapitre important de la pratique cr\u00e9ative qui a fa\u00e7onn\u00e9 notre approche du design.<\/p>\n<\/div><\/div><\/div>
<\/div><\/div><\/div><\/div><\/div><\/div><\/span><\/div><\/div><\/div><\/div><\/div><\/div><\/div>R\u00e9flexions<\/h2><\/div>Plume \u00e9tait bien plus qu\u2019une marque de skateboards.<\/p>\n
Le projet est devenu un laboratoire de design : une mani\u00e8re d\u2019explorer comment le minimalisme peut s\u2019exprimer dans les objets physiques autant que sur les \u00e9crans. Un exercice de coh\u00e9rence et de discipline, qui rappelle que les projets personnels renforcent souvent les comp\u00e9tences professionnelles. Il portait aussi une dimension humaine \u2013 une collaboration nourrie de curiosit\u00e9 et de temps partag\u00e9 en famille.<\/p>\n
Bien que la marque ne soit plus active, Plume reste l\u2019un des exemples les plus significatifs de la cr\u00e9ation d\u2019un syst\u00e8me visuel \u00e0 partir de z\u00e9ro et de son d\u00e9ploiement dans des mat\u00e9riaux, des produits et des exp\u00e9riences concr\u00e8tes.<\/p>\n<\/div><\/div><\/div>
<\/div><\/div><\/div><\/div><\/div><\/div><\/span><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>Domaines<\/h2><\/div>Identit\u00e9 de marque, design produit, design graphique, photographie, vid\u00e9o, r\u00e9seaux sociaux, boutique en ligne<\/p>\n<\/div>
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Au fil de son existence, Plume est devenu un syst\u00e8me de marque complet et coh\u00e9rent. Il comprenait deux s\u00e9ries de planches, des t-shirts et v\u00eatements assortis, des autocollants, des emballages et des grips personnalis\u00e9s \u2013 tous con\u00e7us dans le m\u00eame langage visuel minimaliste. L\u2019identit\u00e9 s\u2019est naturellement prolong\u00e9e dans l\u2019espace num\u00e9rique, avec une boutique en ligne et des contenus sociaux refl\u00e9tant l\u2019esth\u00e9tique \u00e9pur\u00e9e de la marque.<\/p>\n
Le projet est rest\u00e9 actif pendant quelques ann\u00e9es \u2013 suffisamment pour devenir un chapitre important de la pratique cr\u00e9ative qui a fa\u00e7onn\u00e9 notre approche du design.<\/p>\n<\/div><\/div><\/div>
<\/span><\/div><\/div><\/div>R\u00e9flexions<\/h2><\/div>Plume \u00e9tait bien plus qu\u2019une marque de skateboards.<\/p>\n
Le projet est devenu un laboratoire de design : une mani\u00e8re d\u2019explorer comment le minimalisme peut s\u2019exprimer dans les objets physiques autant que sur les \u00e9crans. Un exercice de coh\u00e9rence et de discipline, qui rappelle que les projets personnels renforcent souvent les comp\u00e9tences professionnelles. Il portait aussi une dimension humaine \u2013 une collaboration nourrie de curiosit\u00e9 et de temps partag\u00e9 en famille.<\/p>\n
Bien que la marque ne soit plus active, Plume reste l\u2019un des exemples les plus significatifs de la cr\u00e9ation d\u2019un syst\u00e8me visuel \u00e0 partir de z\u00e9ro et de son d\u00e9ploiement dans des mat\u00e9riaux, des produits et des exp\u00e9riences concr\u00e8tes.<\/p>\n<\/div><\/div><\/div>
<\/div><\/div><\/div><\/div><\/div><\/div><\/span><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>Domaines<\/h2><\/div>Identit\u00e9 de marque, design produit, design graphique, photographie, vid\u00e9o, r\u00e9seaux sociaux, boutique en ligne<\/p>\n<\/div>
<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/p>\n","protected":false},"featured_media":9157,"menu_order":1,"template":"","meta":{"_acf_changed":false},"class_list":["post-9158","project","type-project","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"\nPlume - mdg.studio<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mdg.studio\/fr\/project\/plume\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Plume - mdg.studio\" \/>\n<meta property=\"og:url\" content=\"https:\/\/mdg.studio\/fr\/project\/plume\/\" \/>\n<meta property=\"og:site_name\" content=\"mdg.studio\" \/>\n<meta property=\"article:modified_time\" content=\"2026-10-20T20:02:46+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/mdg.studio\/wp-content\/uploads\/plume-c.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"2000\" \/>\n\t<meta property=\"og:image:height\" content=\"2250\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/mdg.studio\\\/fr\\\/project\\\/plume\\\/\",\"url\":\"https:\\\/\\\/mdg.studio\\\/fr\\\/project\\\/plume\\\/\",\"name\":\"Plume - 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Plume \u00e9tait bien plus qu\u2019une marque de skateboards.<\/p>\n
Le projet est devenu un laboratoire de design : une mani\u00e8re d\u2019explorer comment le minimalisme peut s\u2019exprimer dans les objets physiques autant que sur les \u00e9crans. Un exercice de coh\u00e9rence et de discipline, qui rappelle que les projets personnels renforcent souvent les comp\u00e9tences professionnelles. Il portait aussi une dimension humaine \u2013 une collaboration nourrie de curiosit\u00e9 et de temps partag\u00e9 en famille.<\/p>\n
Bien que la marque ne soit plus active, Plume reste l\u2019un des exemples les plus significatifs de la cr\u00e9ation d\u2019un syst\u00e8me visuel \u00e0 partir de z\u00e9ro et de son d\u00e9ploiement dans des mat\u00e9riaux, des produits et des exp\u00e9riences concr\u00e8tes.<\/p>\n<\/div><\/div><\/div>
<\/span><\/div><\/div><\/div>Domaines<\/h2><\/div>Identit\u00e9 de marque, design produit, design graphique, photographie, vid\u00e9o, r\u00e9seaux sociaux, boutique en ligne<\/p>\n<\/div>
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Identit\u00e9 de marque, design produit, design graphique, photographie, vid\u00e9o, r\u00e9seaux sociaux, boutique en ligne<\/p>\n<\/div>