{"id":8424,"date":"2025-12-20T20:23:22","date_gmt":"2025-12-20T20:23:22","guid":{"rendered":"https:\/\/mdg.studio\/?post_type=project&p=8424"},"modified":"2025-12-22T13:17:12","modified_gmt":"2025-12-22T13:17:12","slug":"formerly","status":"publish","type":"project","link":"https:\/\/mdg.studio\/de\/project\/formerly\/","title":{"rendered":"Formerly"},"content":{"rendered":"

Formerly<\/h1><\/div>

Ein zweites Leben vor dem ersten.<\/h2><\/div>

Formerly ist ein konzeptionelles Bekleidungsprojekt, das als gestalterische Exploration entwickelt wurde. Es bewegt sich zwischen Branding, Nachhaltigkeit und Materialforschung \u2013 nicht als fertiges Produkt, sondern als offener Rahmen, gepr\u00e4gt von Ideen, Tests und M\u00f6glichkeiten.<\/p>\n<\/div><\/div><\/div><\/div><\/div>

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Kontext<\/h2><\/div>

Formerly untersucht die M\u00f6glichkeit, ungenutzten Kleidungsst\u00fccken ein zweites Leben zu geben \u2013 noch vor ihrem ersten. Im Fokus stehen neue, aber unverkaufte Teile, die urspr\u00fcnglich zur Entsorgung bestimmt waren, und die Frage, wie Design eingreifen kann, bevor Abfall entsteht.<\/p>\n

Es handelt sich nicht um Second Hand. Die Kleidungsst\u00fccke wurden nie getragen.<\/p>\n<\/div><\/div><\/div>

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Ansatz<\/h2><\/div>

Formerly basiert auf einem bewusst deklarierten Re-Branding: Die urspr\u00fcngliche Identit\u00e4t eines Kleidungsst\u00fccks wird \u00fcberdeckt, aber nicht vollst\u00e4ndig ausgel\u00f6scht. Spuren der Vergangenheit bleiben sichtbar und werden Teil der Geschichte.<\/p>\n

Das Projekt verzichtet auf Neuproduktion und arbeitet in kleinen, limitierten Serien. Materialqualit\u00e4t, Funktionalit\u00e4t und Erinnerung stehen gleichberechtigt nebeneinander \u2013 ohne neue Ebenen von \u00dcberfluss hinzuzuf\u00fcgen.<\/p>\n<\/div><\/div><\/div>

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Status<\/h2><\/div>

Formerly wurde als Design- und Forschungsprojekt entwickelt, begleitet von umfangreichen visuellen Erkundungen, Identit\u00e4tstests und Mockups. Aufgrund begrenzter Zeit- und Ressourcenverf\u00fcgbarkeit wurde das Projekt nie in die Produktion \u00fcberf\u00fchrt.<\/p>\n

Vorerst bleibt Formerly bewusst pausiert \u2013 offen f\u00fcr eine zuk\u00fcnftige Weiterentwicklung oder daf\u00fcr, als Idee bestehen zu bleiben.<\/p>\n<\/div><\/div><\/div>

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Fokus<\/h2><\/div>

Konzept, Markenverst\u00e4ndnis, visuelle Exploration<\/p>\n<\/div>

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